Google Analytics GA4 Data Missing or Delayed Since 13 November 2024?

Google Analytics 4 (GA4) users worldwide are reporting significant issues with data collection, with some seeing traffic reports drop by as much as 50% since November 13. These concerns have ignited discussions across Google’s support channels and social media platforms.

Google has acknowledged the issue on its official status page, but no detailed explanation or resolution has been provided yet.

 

Main Problem

• Numerous website owners are identifying large gaps between GA4-reported traffic and their actual visitor numbers.
• Alternative platforms like Google Search Console (GSC) and other analytics tools like Publytics confirm regular traffic patterns, contradicting GA4's data.

A frustrated user shared their experience, stating:
"Data inaccuracies since November 13 are glaring. GA4 shows just 4,445 users, but GSC metrics indicate my site had over 13,000 visitors during the same period."

Interestingly, the issue does not affect real-time tracking, suggesting the problem lies in the reporting of historical data.

 

Technical Observations

1. Data appears to flow normally to BigQuery for users with integrated accounts. However, this is not a universal fix, as many GA4 users do not utilize BigQuery.
2. The timing of the issue coincides with changes to Google’s attribution systems in mid-November, but no direct link has been established.

 

Impacted Metrics:

• Total traffic volume
• Channel attribution
• Landing page data
• Event tracking

Many users report that while real-time data reflects expected activity, historical reports since November 13 show significant undercounting.

 

Why It Matters

For organizations that rely on GA4 for performance tracking and business intelligence, this issue presents a serious challenge. Without accurate historical data, companies may struggle to analyze performance or make informed decisions.

 

Struggling with GA4? Discover Publytics!

If your business is affected by GA4’s inconsistencies, it’s time to explore Publytics, a reliable and feature-rich web analytics tool designed to deliver accurate and actionable insights.

Don’t let data disruptions hold you back, try it for free and regain control of your analytics