How to Track Logged-in Users Without GA4 and Optimize Your Strategy

How to track logged-in users without using GA4 and why it’s important

If you have a content-based website, allowing users to log in to access different content or features is a highly effective strategy for your business.

However, if your analytics do not distinguish between logged-in and non-logged-in users, you are missing crucial insights needed to optimize your strategy.

Think about it: logged-in users are different from non-logged-in users in terms of engagement and their overall connection to your brand.

Putting them in the same bucket means leaving money on the table.

You should instead focus on segment them, providing value to the logged one while also implementing strategies to increase their numbers over time.

Here are a few key reasons why this segmentation is essential:

• Which articles do logged-in users read most frequently? Creating more content of this kind can be beneficial for your retention strategy.
• Which features do logged-in users use the most? Downloads, internal tools, restricted areas, comments… Knowing what they use helps you optimize the features that matter.
• How many users return after a week or a month from logging in? This is the foundation for measuring real retention. You’ll know whether they are coming back or if logging in is just an initial touchpoint.
• Which campaigns drive more logins? If you use newsletters, notifications, or promotions, you can determine which ones lead to more logins and refine your retention strategy accordingly.

Conducting this type of analysis requires proper website setup and the use of an analytics tool like Publytics. In this video, we’ll briefly explain how to do it:

Tracking logged-in users while respecting privacy is possible

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Curious About How to Easily Perform This Kind of Tracking?

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