10 Powerful Alternatives to Google Analytics 4 for 2024

With the recent shutdown of Universal Analytics, many webmasters are finding it challenging to transition to GA4. For those looking for alternatives, here are 10 analytics tools that can be used as substitutes for GA4:

1. Publytics

Publytics is a user-friendly, real-time data tracking tool with several key strengths. It has a layout very similar to Universal Analytics, with real-time data tracking and multisite monitoring. It offers the possibility to import your data from both GA3 and GA4 analytics, ensuring historical data continuity. It is GDPR compliant and cookieless, featuring an extremely lightweight script. Publytics has a 14-day trial, and can be used alongside any other analytics tool. It has one of the most competitive pricing on the market, starting at just $5/month.

2. Hotjar

Hotjar is a user-friendly analytics platform that offers a range of features to track and optimize website performance. With heatmaps, session recordings, and website feedback collection, Hotjar provides valuable insights into user behavior and helps you better understand what's working and what can be improved. Its pricing plans start at $32/month for basic features and scale up based on your needs.

3. Fathom Analytics

Fathom Analytics is a privacy-focus analytics tool that offers a simple and cookieless tracking solution. With a clean and intuitive one-page dashboard, Fathom provides essential metrics like pageviews, referral sources, and UTMs. Its plan start at $14/month, making it an affordable alternative to GA4.

4. Piwik Pro

Piwik Pro is an advanced analytics suite and customer data platform that offers comparable functionality to GA4. With features like user flow analysis, funnel analysis, and SEO dashboards, it provides comprehensive insights into user behavior. While pricing for Piwik Pro's web and product analytics suite is available upon request, it is a robust option for enterprise-level businesses.

5. Plausible Analytics

Plausible Analytics is a lightweight and privacy-focused web analytics tool that provides essential website metrics. With cookieless tracking and GDPR compliance, it offers a clear and one-page dashboard that displays metrics like unique visitors, traffic sources, and visitor locations. Plans for Plausible Analytics start at $9/month, making it an affordable alternative for startups and small businesses.

6. Woopra

Woopra is an advanced customer journey analytics platform that tracks individual customer behavior and provides insights for ecommerce and SaaS companies. With features like mobile login retention reports and customized live reports, it helps businesses improve customer retention and engagement. Woopra offers both free and paid plans to suit different customers needs.

7. Adobe Analytics

Adobe Analytics is a web analytics and business intelligence platform that offers advanced segmentation and customization options. With data collation from multiple channels like web, email, and mobile apps, it provides comprehensive insights into user behavior. While pricing for Adobe Analytics is available by contacting their sales team, it is a comparable alternative for enterprise-level businesses.

8. Matomo Analytics

Matomo Analytics, is an open-source analytics platform that offers real-time analytics and customizable dashboards. With complete data ownership and privacy features, it is a popular alternative to GA4. You can use Matomo for free if hosted on your servers, making it an advantageous solution for small businesses.

9. Clicky

Clicky is a flash-free, real-time analytical platform that provides detailed tracking. With features like heat mapping, backlink analysis, and mobile compatibility, Clicky offers comprehensive insights into user behavior. It offers both free and paid plans, making it a flexible alternative to GA4.

10. Heap

Heap offers comprehensive tracking of user interactions on websites and apps. With features like swipes, clicks, tabs, form submissions, and page views tracking, Heap provides detailed analytics to optimize the user experience. Heap offers both free and paid plans.